# Customer Service (Customer Managed)

Creates, manages, and deletes customer profiles

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This part of the Customer Service is managed by the customers on the storefront.
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### Key features and benefits

* Provides rich customer profiles that are extensible with custom fields
* Supports multiple addresses for payment and delivery
* Supports social login for different platforms
* Offers self-service for customers to manage their profile information
* Provides convenient login and removes login barriers with SSO for social logins
* Captures data important for the business to serve customers better
* Ensures secure login for customers to access their profiles
* Generates proper authorization tokens:
  * Anonymous token - Used by the storefront to access public resources with read-only permissions; it allows customers to browse products, view prices, and add products to the cart and is not associated with any specific customer
  * SaaS (customer) token - A JSON Web Token (JWT) containing encrypted customer data; it functions similarly to the anonymous token, but is tied to a specific customer