# Customer Segments The Customer Segment Service allows you to define segments for different customers so that you can prepare customer specific marketing campaigns, or prepare personalized content for different customers in each segment. ### Key features and benefits * Manages customer segments for different purposes * Assigns customers to segments based on quantitative characteristics, such as demographic, geographic, behavioral, or other factors * Uses customer segments to create marketing campaigns targeted towards specific audiences, for example, the gold segment or the Bosch segment (product-specific) * Determines the appropriate customers easily within the corresponding customer segment and provides a relevant personalized selection of products and categories --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://developer.emporix.io/api-references/api-guides/companies-and-customers/customer-segments.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.