Stock Promotion
Launch coordinated stock clearance campaigns across pricing, sales, and marketing from a single value stream.
Stock Promotion is an AI-powered, end-to-end stock clearance value stream that lets business users launch coordinated clearance campaigns across pricing, sales, and marketing.
When products are marked as overstock or a stock clearance case is created, merchandisers and commercial teams can define campaign scope, configure targeted incentives, assign clearance pricing, prepare sales quotes, and publish frontend promotion. They can do that all from this structured process instead of working with multiple spreadsheets, ad-hoc price changes, and disconnected promotional activities.
External triggers from systems such as ERP or data mining platforms can start the flow automatically, so overstock situations are caught and acted on right away. The result is faster inventory turnover for B2B manufacturers, wholesalers, and distributors.
Key features and benefits
Campaign scoping
Bind SKUs or product groups, set schedule and owner, and limit the campaign to selected sites or regions. Starts manually or from connected systems such as ERP.
Segment incentives
Optional coupons for chosen customer segments; skip when a campaign does not need targeted discounts.
Clearance pricing
Assign overstock products to a discount group and publish a campaign price list for storefront, quotes, and sales tools.
Quotes and discovery
Optionally generate draft quotes and boost products in search, categories, or recommendations.
Storefront promotion
Attach campaign imagery, configure banners, and publish to the connected content platform.
AI-assisted setup
Optional agent support for plan drafting; segment-to-product mappings can be reused in later campaigns.
Business use cases
The following use cases are examples of typical business scenarios, your implementation may differ based on project requirements.
Clearing excess inventory before write-offs
A manufacturer receives an overstock signal from ERP. Stock Promotion launches a scoped clearance campaign with targeted segment discounts and updated price lists, moving inventory through webshop and sales channels before it expires or is written off.
Running regional clearance without global price erosion
A distributor needs to clear stock in Germany only. The campaign owner sets region-specific scope and segments, creates a local clearance price list, and leaves pricing in other countries unchanged.
Coordinated seasonal clearance for wholesalers
A technical wholesaler runs a quarterly clearance on discontinued or seasonal products. Stock Promotion boosts visibility in search and category listings, applies segment-based incentives for priority customers, and publishes promotional banners across the webshop and partner portals from one campaign.
Process flow
Stock Promotion runs as three linked value streams. The first two prepare and approve a clearance plan; the third applies pricing, sales, and marketing changes in Commerce Engine and connected channels.
Planning the clearance
The planning starts when overstock is detected or a clearance case is opened. This value stream creates the campaign instance, sets up dependencies, and produces the clearance plan (scope, targets, and commercial parameters) that later phases use.
Typical steps include creating or filtering the custom instance, configuring dependencies, and generating the plan. An optional AI agent can assist with plan drafting before the campaign moves forward.
Approving and releasing
The next step is about taking the draft plan through review. The instance is updated with the latest campaign data, the plan is sent for approval, and once its approved, the handling stream triggers the execution value stream.
Teams that do not need a formal approval step can still use the same structure; filters on individual steps allow you to adapt the flow to your governance model.
Executing the clearace pricing, sales, and marketing
The execution runs after handling completes. It drives the operational steps: coupons and price lists, company-specific promotions, quotes, product visibility, promotional assets, and publication to the content platform.
The execution stream orchestrates the main commercial actions in sequence, for example segment coupons, discounted price lists, quote preparation, listing boosts, and banner publication. Optional steps can be skipped when they are not required for a given campaign; the run continues with the remaining steps until the clearance is live.
Implementations of the process are tailored to each project to reduce manual effort, accelerate processing, and keep incoming order data consistent and reliable.
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