# 2025-01-13: CE - Segments

## Overview

When you are deeply familiar with your customer base and their preferences, the enhanced customer segments functionality allows you to respond to their needs with even greater ease. The new feature supports the addition of dedicated segment coupons, enabling you to offer customized discounts to specific groups of customers or for particular products or categories with just a few clicks.

## New features

| Feature                 | Benefit                                                                                                                                                                                                                                                                                             |
| ----------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Coupons in segments** | By linking a coupon to a segment, you can offer even more personalization to your customers. Make a coupon for specific customers in a segment to encourage sales growth. If a segment is configured for certain products or categories, the linked coupons are valid only for the items specified. |
| **Flexibility**         | Segments are a great powerful tool that let you put together specific products, categories, discount coupons and customer groups to make offers and marketing strategies that are just right for them. Such an approach brings more customer satisfaction and trust.                                |

## Fixes and improvements

Extended customer segments functionality with coupons assignment.

## Known problems

No known problems at time of release.

## Documentation and links

User Guides:

* Management Dashboard: [Segments](/ce/management-dashboard/customer-management/segments.md)
* Core Commerce: [Customer Segments](/ce/core-commerce/customer-management/customer-segments.md)
* Customer Use Cases: [Personalized Commerce - Customer Segments](/ce/customer-use-cases/scenarios-introduction/segments.md)

API Reference:

* API Reference: [Customer Segment Service](/api-references/api-guides/companies-and-customers/customer-segments.md)
* API Developer Guide: [Customer Segment Service Tutorials](/api-references/api-guides/companies-and-customers/customer-segments/segments.md)


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