> For the complete documentation index, see [llms.txt](https://developer.emporix.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://developer.emporix.io/vsm-guides/value-stream-examples/new-customer-registration.md).
# New Registered Customer
Process template for engaging first-time customers.
The New Registered Customer value stream template streamlines the onboarding experience by automating welcome emails and delivering personalized coupon codes to first-time registrants. It's designed for a quick setup and empowers business users to implement effective customer engagement flows that increase loyalty and encourage early purchases.
## Key features
| Feature | Description |
| --------------------------------- | ------------------------------------------------------------------------------------------ |
| **Customer registration trigger** | Automatically initiates the process when a new customer registers at the store. |
| **Automated welcome email** | Sends a personalized welcome email. |
| **Automated coupon creation** | Sends a follow-up email containing a unique coupon code for the first purchase. |
| **Process automation** | Reduces manual effort through standardized workflows and orchestration engine integration. |
## Process template flow
When a user registers for the first time on the storefront, the system automatically initiates the onboarding process. This triggers an automated welcome email containing a personalized coupon code, encouraging the customer to make their first purchase.
### Process trigger
The process starts when a new customer registers at the store. In this case, the `email_received` event initiates the flow. However, you can choose a different event from the drop-down list that would trigger the process. The events available in the list are the ones configured in the Value Stream Modeller [Event Registry](/vsm-guides/settings-and-configuration/events/event-registry.md).
### Welcome email
The customer receives a welcome email containing information about their newly created account. The content of the email itself is not editable. The template for it is fetched directly from a connected Mailjet account.
### Welcome coupon
The customer receives a first-time coupon to encourage their initial purchase. The list of available coupons reflects the ones that are created in the Management Dashboard - [Coupons](/user-guides/management-dashboard/customer-management/coupons.md).
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