# AI Assistance

Here you can find an overview of the Emporix AI Assistance, along with its features and benefits.

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* Looking for user guides? Check out the [AI for a Product Description - Management Dashboard](https://developer.emporix.io/ce/management-dashboard/products-module/ai) and [AI System Preferences](https://developer.emporix.io/ce/management-dashboard/settings/system-preferences) documentation.
* Looking for API reference? Check out the [AI Service](https://app.gitbook.com/s/d4POTWomuSS7d3dnh4Dg/api-guides/artificial-intelligence/ai-service) documentation.
  {% endhint %}

## Purpose

Emporix builds loyalty and trust by responding to the current customer and market needs. With our innovative approach, the AI Assistant makes it possible to rapidly address changing e-commerce needs and requirements.

Using artificial intelligence you can work on your products and enhance their descriptions so that they address audience in a better way and get more focus.

| Business Aspect                  | Customer Value                                                                                                                                                                                                     |
| -------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Higher conversion rates          | Our use of AI service makes it possible to create captivating and compelling product descriptions that pique customers' interest and lead to higher conversion rates.                                              |
| Time and resource efficiency     | By using AI service, we can create product descriptions faster without compromising on quality. This allows using time and resources more efficiently.                                                             |
| Consistency and branding         | We ensure consistent brand communication by perfectly matching the tone and language in the product descriptions to the brand. AI service helps to convey a clear and consistent message across all product lines. |
| Diversity of approaches          | AI service allows us to try different approaches to product descriptions. From humorous to informative, from technical to emotional - find the style that suits the products best and hits the target audience.    |
| Search Engine Optimisation (SEO) | Our product descriptions are formulated to not only appeal to customers, but are also optimised for search engines. This helps to increase our visibility in search results.                                       |
| Customer-focused information     | With the help of AI service, we can provide detailed information about our products. Customers receive clearly understandable details that help them in their purchase decision.                                   |