# 2026-01-27: B2B Commerce Frontend

## Overview

We are enhancing our ACE platform with an improved journey-aware frontend, which is even more conversion-focused. A new Frontend AI Agent widget is now available under 'My Account'.

Collectively, these tools facilitate the discovery of products, navigation of the catalogue, and streamlined purchase completion, regardless of whether users are browsing as guests or signed in. Should they wish to, customers can also self-serve common tasks through the AI Agent. These include checking order status, finding products, managing the cart and updating account information.

The result is a faster path to purchase, higher confidence during checkout, and fewer support requests. At the same time, the framework remains flexible and can be extended to match project-specific requirements.

## New features

| Feature                       | Benefit                                                                                                     |
| ----------------------------- | ----------------------------------------------------------------------------------------------------------- |
| **Order lookup & status**     | Fewer "where is my order?" questions, better post-purchase experience, and reduced support tickets.         |
| **Product discovery**         | Faster product finding and improved discovery. Supporting higher conversion, especially for large catalogs. |
| **Cart management**           | Smoother checkout with fewer interruptions - reducing cart abandonment and increasing checkout completion.  |
| **Account & profile updates** | Less friction maintaining account data. Fewer service requests and more accurate customer information.      |

## Fixes and improvements

None as this is a new feature.

## Known problems

No known problems at the time of release.

## Documentation and links

User Guides:

* [B2B Commerce Frontend](https://developer.emporix.io/frontend/)


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