# 2026-01-13: Agentic AI - Frontend Agent

## Overview

We’ve launched a natural language Frontend Agent designed for B2B end-customers to accelerate buying and reduce friction across the full user journey. Customers can describe their requirements in everyday language and the agent understands the intent, extracts key specs, and delivers ranked, explainable recommendations without manual filters or exact keywords. Beyond discovery, it supports core B2B processes in one conversational flow: retrieves customer information, creates quotes, builds carts, reorders, and creates orders, helping shorten procurement cycles, improve decision confidence, and drive conversion.

## New features

| Feature                                                          | Benefit                                                                                                                                                                                           |
| ---------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Natural language shopping & agent assistance**                 | A simpler, faster experience! Customers can search, ask, refine needs, and complete actions without switching to different tools.                                                                 |
| **RAG-powered recommendations with explanations & alternatives** | Higher confidence in suggestions and quicker decisions, thanks to transparent “why this fits” explanations.                                                                                       |
| **Automatic attribute & intent extraction**                      | More accurate results with less effort. Customers express needs naturally and still get precise matches.                                                                                          |
| **End-to-end B2B commerce actions in natural language**          | Reduced manual steps and faster procurement cycles. Especially valuable for B2B buyers managing detailed core B2B processes.                                                                      |
| **Frontend MCP server integration**                              | Customers benefit from a more secure and personalized experience because the Frontend Agent uses the Emporix Frontend MCP server to ensure actions are performed in the correct customer context. |

## Fixes and improvements

None as this is a new feature.

## Known problems

No known problems at the time of release.

## Documentation and links

API:

* [AI Service](/api-references/api-guides/artificial-intelligence/ai-service.md)
* [AI RAG Indexer](/api-references/api-guides/artificial-intelligence/ai-rag-indexer.md)

User Guides:

* [AI Frontend Agent](/agentic-commerce-intelligence/agentic-intelligence/agent-library/frontend-agent.md)


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