Customer Service (Customer Managed)

Customer-managed

Creates, manages, and deletes customer profiles

This part of the Customer Service is managed by the customers on the storefront.

Key features and benefits

• Provides rich customer profiles that are extensible with custom fields

• Supports multiple addresses for payment and delivery

• Enables social login with Twitter, Facebook, and other platforms

• Offers self-service for customers to manage their profile information

• Provides convenient login and removes login barriers with SSO for social logins

• Captures data important for the business to serve customers better

• Ensures secure login for customers to access their profiles

• Generates proper authorization tokens:

  • Anonymous token - Used by the storefront to access public resources with read-only permissions; it allows customers to browse products, view prices, and add products to the cart and is not associated with any specific customer

  • SaaS (customer) token - A JSON Web Token (JWT) containing encrypted customer data; it functions similarly to the anonymous token, but is tied to a specific customer