Customer Segments

The Customer Segment Service allows you to define segments for different customers so that you can prepare customer specific marketing campaigns, or prepare personalized content for different customers in each segment.

Key features and benefits

• Manages customer segments for different purposes

• Assigns customers to segments based on quantitative characteristics, such as demographic, geographic, behavioral, or other factors

• Uses customer segments to create marketing campaigns targeted towards specific audiences, for example, the gold segment or the Bosch segment (product-specific)

• Determines the appropriate customers easily within the corresponding customer segment and provides a relevant personalized selection of products and categories