2024-12-06: CE - Customer Segments

Overview

In the digital age, personalized customer experiences are at the heart of successful business strategies. Meeting individual needs through tailored content and campaigns demonstrates a deep understanding of diverse customer needs and preferences. That not only increases satisfaction but also fosters trust and loyalty to the commerce platform. Businesses gain a competitive edge through their ability to respond proactively to evolving customer needs, driving long-term customer retention and positioning themselves for sustainable success.

What's new

Feature	Benefit
support	Effortlessly create and modify customer segments with tailored categories, products, and customer assignments. This gives you the flexibility to target specific customers with a relevant content with ease.
Customer specific categories and products	Benefit from a bespoke shopping experience for your customers with personalized categories and products, tailored to the specific customers' preferences to enhance their journey and satisfaction every step of the way.
Granular segmentation	Take advantage of unlimited segmentation capabilities, enabling highly detailed and personalized solutions that adapt seamlessly to your evolving needs.
Storefront ready	Provide a personalized shopping experience by displaying only the most relevant products and categories so your customers can quickly and easily find exactly what they need.

Fixes and improvements

None as this is a new service.

Known problems

No known problems at time of release.

Documentation and Links

User Guides:

• Management Dashboard: Segments

• Core Commerce: Customer Segments

API Reference:

• API Reference: Customer Segment Service

• API Developer Guide: Customer Segment Service Tutorials