Customer Segments
Customer segments allow you to enhance customers experience and target the right group people with the right assortment.
Learn more about the Customer Segments feature in the Emporix Commerce Engine.
Purpose
Successful business strategies should follow the customer-first approach. Taking into account the individual needs of each customer is the key to gaining trust and loyalty. Customer segments are a critical component of any commerce application as it allows businesses to deliver more personalized, efficient, and effective experiences. Tailored marketing campaigns ensure that the right message reaches the right audience. Customer segments also enable more efficient and targeted communication with relevant customers.
In essence, customer segments transform raw data into strategic insights, driving growth and fostering long-term customer relationships in your commerce application.
Overview video
Features
Content personalization
Customer segments enable tailored marketing campaigns, ensuring that the right message reaches the right audience. This personalization increases engagement and drives conversions, as customers are more likely to respond to offers that resonate with their preferences and needs.
Configuration in the Management Dashboard
The Segments module within the Management Dashboard facilitates creating and managing customer segments to respond to your individual requirements.
Targeted products
Choose specific products to connect with a particular segment to be able to promote them within the target group.
Targeted categories
Choose specific categories to connect with a particular segment to be able to run relevant campaigns with whole categories of products.
Members assignment
Select the customers you'd like to include in each segment so that they serve your business purposes. You are able to target the segments based on the customers purchasing history, geography, or other factors, to create customized campaigns. Segments like frequent purchasers or discount-seekers allow for tailored loyalty programs or exclusive offers.
Easy activation
By toggling a segment on and off, you've got full control over the marketing campaigns you're running.
Site-awareness
Customer segments are site-aware, which means that each site can have different segmentation strategies and you can cover different business needs for each one of them.
Storefront readiness
The storefront of your online shop can use the segments data so that you can provide a personalized experience to your customers. Segmenting customers helps refine recommendation engines, ensuring that the suggested products or services are relevant. This not only boosts sales but also enhances customer satisfaction and loyalty.
Dedicated coupons
Create a coupon that is valid for a specific segment to target your customers better. If a segment specifies products or categories, a coupon is valid only for these items.
Overview
Simplified segments usage:
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