# 2023-10-30: CE - Assisted Buying

### Overview

The Assisted Buying feature is an improvement to an already existing Customer Service, it provides additional support to merchant customers. The main benefit of the feature is enhancing the customer experience, delivering swift assistance, and resolving issues efficiently. By doing so, it not only reduces the volume of customer calls but also simplifies the process of comprehending and addressing customer needs.

### New features

| Features                                         | Benefits                                                                                                                                                                          |
| ------------------------------------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Activation on site level in Management Dashboard | Easy activation done by adding a relevant storefront URL to site settings to decide for which site the functionality is relevant.                                                 |
| Acting on behalf of the customer                 | The feature allows an employee to log in as a customer and perform specific actions on a storefront on behalf of the customer, for example: creating an order, returns or quotes. |

### Fixes and improvements

None as this is a new feature.

### Known problems

No known problems at time of release.

### Documentation and links

* [Business Guide](/ce/core-commerce/customer-management/assisted-buying.md)
* [Management Dashboard](/ce/management-dashboard/settings/sites.md#assisted-buying)
* [Customer Service](https://developer.emporix.io/docs/openapi/customer-tenant/)
* [Site Settings Service](/api-references/api-guides/configuration/site-settings-service.md)
* [Orders Service](/api-references/api-guides/orders/order.md)
* [Returns Service](/api-references/api-guides/orders/returns.md)


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